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تعني الوسوم والهشتاجات في صفحات الموقع والاشارة إلى عدد المواضيع والكلمات المفتاحية التي ترتبط بموضوع صفحات الويبمنافسة أفضل: إذا كنت تعمل في سوق تنافسي، فإن السيو يمكن أن يمنحك ميزة تنافسية.